Hardworking – to bring the best value to customers, and to go above and beyond

Creative – to be inspiring

Caring – customer relationships begin with the sale, we look after customers to give advice and guidance

Innovative – if the market needs a product, we develop it

Teamwork – we strive to treat others as we wish to be treated. Teamwork is a huge part of Rosara, and the expectation is that when someone asks for help, we offer. 

Solution – think solution not problem. 

Energy – keep energised to our customers and colleagues. Always be willing to help

Green – we strive to be as environmentally conscious as possible. This means thinking before printing, reusing cardboard packaging, not using or buying plastic and being environmentally thoughtful when sourcing goods.

Our suppliers come from far and wide, but our dream has always been to support UK production.  We now have nine fabulous UK producers working with us on new product development, ranging from small artisans to more established suppliers.

In the UK, we have enjoyed working with our artisans to supply products that will be durable in the garden. Where possible, we have engaged with established UK suppliers who produce high-quality products that we love. We are proud of our working relationships with suppliers like Steve at SouthSea deckchairs, who started his working life as a deckchair boy .....He really knows his deckchairs, and the SouthSea products are absolutely beautiful. 

We care deeply about the environment and work hard to balance out our impact on the planet. We heat our offices using a biomass boiler, power our electricity from solar panels on our warehouse roof, water our plants using harvested rainwater collected in our reservoir, and are constantly looking for ways to improve our practices right across the business.

In Rosara, we work with our suppliers to reduce packaging waste coming in to Nicholsons, and to increase the recycled and recyclable content of essential packaging. We are expanding our list of UK based suppliers and work directly with our craftsmen abroad to ensure fair and safe working conditions are being met when we have to source abroad.

What do we give back? At Rosara, we are passionate about a balanced world, both ecologically and economically. We believe that the way out of global poverty is through education ...giving all an equal chance to improve their prospects. At home, we support schools in East Oxford which, rather surprisingly, have some of the greatest poverty challenges in Britain. We have built three education gardens in Blackbird Leys and one relaxing garden at the worthwhile charity Intovarsity. Most recently, we have planted a forest in Iffley School with the Berkeley Reforestation Trust, for as part of their forest schools education programme.

Overseas, we support the Mara Tree Nursery near Naroq in Kenya, hoping that through our endeavours, some of the trees lost to this vulnerable ecosystem will be replenished.